With his unapologetic lyricism, Ice Cube helped put West Coast hip-hop on the map during an era when the genre was still largely defined by its East Coast roots. For this episode of Genius' series “The Cosign,” we recruited the iconic MC to give his take on today’s up-and-coming West Coast rappers. The video became our most successful episode of the series and racked up 21 million views to date because it referenced the rapper Blueface, whose off-beat rhyme schemes had made him an internet sensation at the time. The video honed in on a specific internet meme and added Cube’s voice of credibility, which engaged online communities.