For this episode of Genius’ Original Series “IRL,” singer-songwriter Ty Dolla $ign sat down with host Rob Markman to reflect on his career while sipping on a custom cocktail. The branded video, which was produced in collaboration with Patrón, came together quickly in the height of the pandemic. Because travel restrictions were still in place, shoot took place in two locations — NYC and Miami. I collaborated with my co-producer to hire freelance crews in both cities, secure two shoot locations, draft questions for the interview, research a COVID testing service and hire a freelance editor to work through the weekend. The team and I were able overcome challenges and work on a tight timeline to produce the shoot without a hitch.